Charter Communications

Uncertain times heighten the need for brands to rethink their interactions with consumers that emphasize customer care and address their needs, especially cable and wireless providers.

Charter delivers interactive video-powered experiences to its new Spectrum customers who opt for self-installation. In order to eliminate customer frustration, a step-by-step video tutorial with chaptering allows each viewer to navigate through content that best suits their needs as they connect their new service. In turn, Charter has seen a significant reduction in call-ins and truck-rolls.