Kaiser Permanente

The ability to quickly modify creative as uncertain times, like Covid-19, change customer expectations, is a daunting task that leave brands thinking they don’t have the time or budget.

Kaiser Permanente leveraged SundaySky’s Video Experience Platform to swiftly modify the opening scene in their onboarding VX. Each individualized experience demonstrates customer care by personally welcoming each new member with messaging that lets them know Kaiser Permanente is there for them. Additionally, an overview of each member’s plan offers a breakdown of complex terms like deductible and co-insurance, as well as covered services specific to the viewer. To further emphasize customer care, particularly during difficult times, Kaiser Permanente’s VX includes a cost estimate tool and payment options.