American Express

Understanding how to maximize the full list of card benefits can feel overwhelming, often leading to benefit underutilization and cardholders’ dissatisfaction.

American Express set out to increase card & benefits usage among Platinum cardholders leveraging SundaySky’s Video Experience Platform. Shortly after card approval, individualized VX is delivered to welcome customers and outline the various ways to maximize point earnings and redemption, ultimately driving card member spend and benefits use for American Express.